Stocks

Stocks represent ownership in a company. When you buy a stock, you are purchasing a share of the company, meaning you own part of it.

Stocks allow investors to profit from the company’s success through dividends and capital gains. Companies issue stocks to raise money for operations or expansion.

Stockholders can earn money when the stock price increases or from dividends paid out by the company. Stocks offer higher potential returns than bonds, but they also come with higher risk.

Key Takeaways

• Stocks represent ownership in a company.
• Investors earn from price increases and dividends.
• Stocks carry higher risks but offer higher returns than bonds.
• Companies issue stocks to raise capital for growth.
• Stockholders can influence company decisions by voting on key matters.

Types of Stocks

There are two main types of stocks that investors should be familiar with. Each type has its own advantages, risks, and rights for shareholders.

Common Stocks – Ownership and Voting Rights

Common stocks give shareholders voting rights in the company. These stocks represent the majority of stock issued by companies.

Investors can vote on important decisions like electing the board of directors.

The value of common stocks can rise or fall based on the company’s performance and market conditions. Investors may also receive dividends, but these payments are not guaranteed.

Preferred Stocks – Guaranteed Dividends)

Preferred stocks do not usually give shareholders voting rights, but they do provide guaranteed dividends.

These dividends are paid out before common stock dividends, making preferred stocks a more stable income source.

Preferred shareholders are also paid before common shareholders if the company goes bankrupt.

But, preferred stocks have less potential for price growth compared to common stocks.

How Stocks Work

Stocks allow investors to own a piece of a company.

The company raises money by selling shares to the public. In exchange, investors have partial ownership and can benefit from the company’s profits.

Earnings Through Dividends

Companies distribute part of their profits to shareholders in the form of dividends.

These are usually paid quarterly and are based on the number of shares an investor owns.

Not all companies pay dividends, especially growth companies that reinvest earnings to expand their business.

Investors seeking regular income often look for stocks with a consistent dividend history.

Example of Dividend Payment:

• If you own 100 shares of a stock that pays a $2 annual dividend, you will receive $200 in dividends each year.

Capital Gains – Profit From Stock Price Increases

When a company performs well or market demand for its stock increases, the stock price can rise.

If you sell the stock for more than you paid, the difference is known as a capital gain.

Capital gains are a major way investors profit from stocks.

Example of Capital Gains:

• If you buy a stock at $50 per share and later sell it for $80, you make a $30 profit per share.

Risks and Rewards of Stock Investments

What Are the Risks of Stock Investments?

Stocks carry significant risk compared to other investments like bonds or savings accounts.

The main risks include:

Market Risk

Stock prices can be highly volatile.

The value of a stock can drop suddenly due to changes in the economy, industry conditions, or company performance.

Business Risk

A company’s performance directly affects its stock price.

If a company struggles or fails, stockholders may lose their entire investment.

Dividend Risk

Dividends are not guaranteed.

A company may reduce or eliminate dividend payments if it faces financial difficulties.

Liquidity Risk

Not all stocks are easy to sell quickly.

If a stock is less popular, finding a buyer may take time, which could affect the price you receive when selling.

Benefits of Stocks Investing

Stocks also offer significant advantages that make them attractive to investors.

Higher Returns

Stocks have historically provided higher returns than bonds and savings accounts.

While they carry more risk, the potential for greater profits makes stocks a popular investment for long-term growth.

Dividends

Some companies offer regular dividend payments, providing a source of income for investors.

Dividends can help offset stock price fluctuations.

Liquidity

Stocks are generally easy to buy and sell, especially large companies listed on major exchanges.

Investors can quickly convert their stocks to cash if needed.

Ownership in a Company

Stockholders own part of the company and can vote on important matters.

This gives investors a say in corporate decisions.

Understanding the Stock Market

Stocks are traded on stock exchanges, which are markets where buyers and sellers meet.

The most well-known exchanges include the New York Stock Exchange (NYSE) and NASDAQ.

These exchanges provide a platform for trading stocks.

How Stock Prices Are Determined

The price of a stock is determined by supply and demand. If more people want to buy a stock, the price goes up. If more people want to sell, the price goes down. Other factors like company earnings, economic conditions, and investor sentiment also influence stock prices.

Market Indexes – Measuring Stock Performance

Market indexes track the performance of a group of stocks.

Popular indexes include the S&P 500, which tracks 500 large U.S. companies, and the Dow Jones Industrial Average (DJIA), which tracks 30 major companies.

These indexes help investors understand overall market trends.

Stock Valuation – Evaluating Stocks for Investment

Before investing in stocks, it’s important to evaluate their value.

This helps determine whether a stock is overpriced or undervalued compared to its potential earnings.

Price-to-Earnings (P/E) Ratio – Common Valuation Metric

The P/E ratio compares a company’s stock price to its earnings per share (EPS).

A high P/E ratio may indicate that a stock is overvalued, while a low P/E ratio could mean the stock is undervalued.

P/E Ratio Formula:
P/E Ratio = Stock Price ÷ Earnings Per Share (EPS)

Example of P/E Ratio:

• If a stock is priced at $100 and its earnings per share are $10, the P/E ratio is 10.

Dividend Yield – Measuring Dividend Income

Dividend yield measures how much income an investor receives from dividends relative to the stock price.

A higher dividend yield indicates a better return on investment.

Dividend Yield Formula:
Dividend Yield = Annual Dividend ÷ Stock Price × 100

Example of Dividend Yield:

• A stock with a $2 annual dividend and a $50 stock price has a dividend yield of 4%.

How to Invest in Stocks (Steps)

Investing in stocks requires careful planning. Here are some key steps to get started.

Individual Stocks – Direct Stock Purchase

You can buy individual stocks through a brokerage account.

Many online brokers offer low-cost or commission-free trading.

Research the company’s performance and financial health before making a purchase.

Investing Through Stock Funds

Stock funds, including mutual funds and ETFs, offer diversification by pooling money to invest in a variety of stocks.

These funds are managed by professionals, making them ideal for investors who want a hands-off approach.

Reducing Risk with Dollar-Cost Averaging

Dollar-cost averaging is a strategy where you invest a fixed amount of money at regular intervals, regardless of stock prices.

This reduces the risk of buying too much when prices are high.

Example of Dollar-Cost Averaging:

• Invest $500 in a stock every month. If the stock price is high, you buy fewer shares. If the stock price is low, you buy more shares.

Growth vs. Value Stocks

Growth Stocks, High Potential, High Risk)

Growth stocks are companies expected to grow faster than the market average.

These companies often reinvest profits to expand their business, which means they may not pay dividends.

Growth stocks have high potential returns, but they are also riskier because their success depends on future performance.

Value Stocks, Stocks Priced Below Market Value

Value stocks are companies that trade at a lower price than their fundamentals suggest.

Investors buy value stocks hoping that the market will eventually recognize the company’s true worth, driving the price up.

Value stocks are generally considered less risky than growth stocks and may provide steady dividends.