Four Tips for Running a Successful E-commerce Business

The future of e-commerce is bright, and with no signs of slowing down for the foreseeable future now is the best time to get in on the action and launch your own e-commerce business.

However, starting and running a successful e-commerce store is no easy feat. It requires time and effort, and the right decisions at the right time to continuously scale up and flourish. Here are our top four tips to help you get your e-commerce business up and running successfully.

Image Credit: Kip-koech via Flikcr CC 2.0 – Four Tips for Running a Successful E-commerce Business

Figure out Your Shipping Process

This might seem obvious, but before you can start selling products online, you’ll need to figure how you are going to deliver them to customers.

In the beginning, you might be packing items yourself and taking them down to your local post office for postage. But as your business grows and more orders come in, this method can quickly become impossible to manage.

Instead, you might want to consider partnering with a local courier service to get your items shipped regularly. Simply googling your location plus courier services, such as Texas couriers, will return a wealth of options here.

Once you have a process in place be sure to measure up the costs of delivery with the cost of your products, as you may need to add delivery charges on your site to maintain a healthy profit margin.

Don’t Rush the Launch

One of the biggest mistakes you can make when starting an E-commerce store is rushing the launch of your website.

Even if you are selling the best product in the world, it’s going to be tough to bring customers in, and just as importantly bring them back, if your website is not very user-friendly.

Focus on personality and useability. Your site needs to be attractive, easy to navigate and use, with a simple and secure checkout process, safe from potential cyber-attacks. Any one element that isn’t up to scratch could leave you with negative reviews and frustrated customers.

If you’re not too savvy on design or web development, then consider investing in a professional to do the work for you. It will pay dividends in the end.

One area that a lot of new website owners forget to address is how their site will work on mobile devices. Mobile devices account for approximately half of the web traffic worldwide. That’s a lot of potential customers you could be losing out on if your website is not optimised for smaller screens!

Figure out Where Your Customers Are

You should already have some idea of your target market before you start selling your product, so now you need to figure out where they like to hang out.

If you have an older target audience then promoting heavily on social media may do you no good, for example. Or if you are targeting younger children or teens, then you may need to research the best ways to market on burgeoning platforms such as TikTok.

Take this step seriously and take the time to figure out where your marketing budget will be best spent to bring in the most leads.

Build a Loyal Niche Audience 

The online marketplace is severely overcrowded, with behemoths like Amazon and Walmart making it hard for small businesses to compete.

Therefore, rather than trying to target everybody, it is important to identify and nurture a core niche audience. People who are passionate about your style and are willing to pay a little extra for something unique.

Add personalized touches to your products such as handwritten thank you notes, reach out and respond to customers that leave positive reviews on your site, and build an email list of loyal customers that you can always reach when it is time for a new product launch or restock.

A loyal fanbase is one of the best tools for organically growing an E-commerce business, with glowing reviews and word of mouth referrals bringing in new customers every day.