Sales

Sales refer to the direct process of persuading customers to purchase products or services. It often involves interpersonal communication, negotiation, and relationship-building to convince potential buyers that the offering meets their needs. Sales teams are typically responsible for converting leads generated by marketing efforts into paying customers. Sales activities can be conducted through various channels, such as retail outlets, online platforms, or business-to-business interactions. Success in sales is often measured by revenue generation, customer retention, and the ability to meet or exceed sales targets.