A Comprehensive Guide to an Awesome Listing Presentation

A 2019 real estate report confirmed that over 90% of realtor firms have active websites, with the most glaring feature in these websites being listings. Listings are like your brand’s image. Correctly and consistently written listings create a solid first impression.

Awesome professional listing presentations prevent possibilities of nosedived in-person appointments, validate prospects before visiting the site, and offer prospects valuable marketing data.

What is a Listing Presentation?

Listing presentations are no-obligation pitches to a home seller through which a realtor asks to sell a client’s home on their behalf. These sales pitches cover comprehensive details of how the real estate firm prepares the sale pitch, how they’ll market it, and why they are the best candidates for the job.

Prospects aren’t quick to settle for the highest-priced listings and lowest commission, rather listings that give them real value.

People selling their homes will rather settle for proactive, competent, and forthcoming agents with the capacity to broker exceptional deals. The purpose of the listing presentation is to campaign for your skills and abilities and tell the prospect why you’re the perfect deal for them. Professional listing presentations aren’t just mere oral interviews containing a few minutes of talk and video presentations. Pro-level listing presentations have carefully staged and full-scale demos, representing your capabilities and skills.

In creating punchy listing presentations, you’ll need some time-proven neuroscience tricks such as giving firm handshakes, giving them a cup of coffee, staying tuned to the conversation, and responding to questions promptly. Introduce yourself professionally, giving details of who you’re, what you do, and how you can help the prospect get the best deals from their home sale. Indicate your skills briefly and detail your success story in the area of interest. Provide proof of your success records by sharing testimonials from previous clients and professional awards if you’ve any. Don’t forget to walk your prospect through your custom home sale process and what you do that has made you stand out.

What to Include in a Listing Presentation

As a real estate broker, you got an idea of a listing presentation. You already got an idea of what a pro listing presentation is all about and the features that make it stand out. The following are essential items that must not be left out when creating a professional-looking and bestselling listing presentation.

Photo: Monstera via Pexels CC 2.0 – A Comprehensive Guide to an Awesome Listing Presentation

About you as an Agent

Introduce yourself to your prospect professionally and comprehensively. Tell your prospects of your realtor’s track record, credentials, and success stories. Give them details of successful projects similar to yours.

Outline your awards and the years you have served in this sector if you have any. Your professional data should be the central point of discussion but don’t fail to discuss more of your personality.

For beginner agents, boldly explain your success records in your previous jobs and how they helped shape you into a trustworthy and proficient realtor. This is the only opportunity you got to sell your skills and tell your prospects of what you’ve got and what you can really do.

Every printed material you add to your profile must contain your latest professional bio. It has all your recent certifications, every award attached to your name, and the years you’ve served as a real estate agent.

Your Track Record with Listing and Selling Real Estate

Prospects want to know who you’re really are and what you can actually do. They want a brief history of your brand as a real estate seller and real estate listing presentation specialist. They want to know what other clients have felt working with you and how many of such clients will gladly endorse your services.

Prospects want to know how successful you’ve been in helping clients sell their real estate property. Demonstrate your success history, the tools at your disposal, and consumer brand awareness.

Don’t be in a hurry to tell your story. Share positive and negative customer testimonials along with your responses to the negative testimonials. Clients want to know if you’re prompt and professional when addressing issues rising among your clients. Attach any printed material that tells of your success and experience, including completed deals, awards, and endorsements.

The Type of Marketing You Use for Listings

Different realtors are good at different marketing techniques. In fewer words, they’re better off selling their client’s properties through different channels. Some real estate agents have shown massive marketing listings through newsletters, brochures, emails, postcards, and open house announcements.

It’s the era of revolutionized technology, and social media and listings websites such as yellow pages, Yelp, and others are great channels to sell your business to the world.

Sharing your listings on open house announcements, newsletters, postcards, brochures, and emails is also a great way to reach out to a big audience. However, offering property tour video shows, print marketing, or sharing the videos on social media are also powerful ways to sell your business. Make sure you’re good at the kind of marketing you promise your clients, as they wouldn’t mind following up to know how best the listings are performing.

Include a Comparative Market Analysis (CMA)

Your real estate listing presentation should contain accurate and related figures indicating a precise estimate of how they’ll assess and prize your home. Clients want a real estate agent that is truthful and accurate in giving figures.

As a real estate agent, you should be good at comparative marketing analysis as that’s the best way to create viable and solid listing prices for your client’s homes. Realtors should be updated on the current market state and the prices of different properties.

However, if you’re not good or lack the tools to keep track of the real estate market, you’d rather use trusted comparative market analysis sites such as realtor.com.

In getting an accurate comparative market analysis report, you’ll need accurate information of the property’s square footage, comp’s sales price, several comparable properties, fair market value, and adjusted sold price per square foot. You’re also going to need property details such as the number of bathrooms, floor plan, elevation, and the number of bedrooms.

Summary

Your prospects want to be convinced you’re truly equipped and skilled to deliver the kind of results they desire. You’ve shared your story and how you’ve been performing in the past. The best thing now is to provide social proof and a more detailed illustration of what you can do. It could be a video illustrating those professional skills or a copy written professionally.

You might want to hire a professional copywriter or video content creator to do a perfect job. You can then conclude your real estate listing presentation by encouraging your prospects to try your services.